We’ve launched our premium new products!
We are proud to introduce two new brands that mark a significant expansion of our portfolio – HERBERRY GIN and KAVALERO COFFEE LIQUEUR. Both are the result of years of development, deep expertise, and an uncompromising passion for quality.
These products are built on the solid foundation of KARLOFF’s two decades of experience in maceration. It is precisely this expertise that has allowed us to create beverages of exceptional quality and authentic taste – products that reflect precision, professionalism, and a true sense of detail. These new arrivals also represent a step forward in terms of our target audience. We are entering the worlds of modern gin and premium coffee liqueurs – categories that are new for us, but into which we bring our established know-how and flair for excellence.
“At KARLOFF, we believe that our products should not only taste extraordinary, but look the part as well. Bottle design, visual identity, and overall execution were all crafted with the same attention to detail as the liquid itself – because we believe a premium experience begins long before the first sip,” says Lucia Chovanec, Marketing Manager at KARLOFF.
HERBERRY GIN is an innovative, vacuum-distilled gin crafted with a focus on macerating 22 local herbs. It’s an elegant, fresh, yet complex gin designed for the modern consumer who seeks something truly exceptional.
KAVALERO COFFEE LIQUEUR is a premium coffee liqueur made with 100% Arabica beans, offering a rich body and a smooth touch of sweetness. It was developed in collaboration with MLSNACAVA, a Slovak specialty coffee roastery known for both the quality of its beans and its meaningful local story.
The strategic direction of both launches was developed in cooperation with Palo Minár, while the product design was created by Brian Males.
At KARLOFF, we chose to take a different approach to communication. Instead of traditional mass media campaigns, we’re focusing on authenticity and direct engagement with the professional community. The spotlight is on HORECA trade shows, expert events, and festivals – the places where great drinks are discovered and shared.
“We want these products to find their audience naturally – through experience, quality, and the power of personal recommendation. HERBERRY and KAVALERO aren’t just drinks. They’re new stories we’re beginning to write,” says Erik Semaňák, CEO of KARLOFF. “I have high expectations for these new releases – I believe they can speak to a new generation of customers while staying true to the values KARLOFF was built on.”
Where to Experience Them:
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HERBERRY GIN will be officially launched on May 5, 2025 at the Mirror Hospitality Expo
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KAVALERO COFFEE LIQUEUR will make its debut on May 30, 2025 at Two Coffee Champs
Where to Buy:
Both novelties are available for Slovak market in our official e-shop: www.tatrateashop.sk
You can find more info about products here:
