Dear Customers and Friends of TATRATEA,

I am incredibly proud to share some exciting news with you —TATRATEA has been awarded the title of “The Most Trusted Brand in the Alcoholic Beverages Segment in Slovakia” for the sixth time in a row. This prestigious recognition is a testament to our unwavering commitment to delivering products of the highest quality and building relationships based on trust. Your support is our greatest responsibility and motivation.

We understand that trust is something that should be earned. It is built on quality, reliability, transparency, and consistency—values that have been the foundation of TATRATEA for two decades. However, as we approach the end of 2023 and the beginning of 2024, we have faced several challenges, including rising costs and an increase in excise tax. These factors have compelled us to adjust our pricing after a long period of stability. We hope that our customers will understand these necessary steps and we remain committed to ensuring that our products continue to be synonymous with quality and uniqueness.

My heartfelt thanks go first and foremost to you, our customers. This success would not have been possible without your support, loyalty, and trust. I am also grateful to our business partners and distributors, who help spread the good name of our brand both at home and abroad. A special thank-you goes to my colleagues, whose dedication, professionalism, and enthusiasm are the driving forces behind our success.

I would also like to thank my father, without whose vision, determination, and invaluable work TATRATEA would never have come to be. His passion and faith in this unique product laid the cornerstone on which the brand still stands today. The year 2024 has been a special one for us—we have entered the third decade of TATRATEA’s existence.

Looking ahead, we face new challenges and are preparing exciting new products that will expand not only the TATRATEA portfolio. We are eagerly anticipating these launches and hope you will appreciate their unique packaging, which we carefully design, and, most importantly, enjoy their taste. We will do everything possible to continue earning your trust.

Thank you for your loyalty, and support.

Cheers!

Sincerely,

Erik Semaňák
CEO, KARLOFF