TATRATEA introduces a new product: READY TO DRINK beverages in cans
TATRATEA is expanding its portfolio with a modern concept of READY TO DRINK (RTD) beverages. This new line is designed especially for young people looking for a convenient and stylish way to enjoy a ready-made drink – with no mixing and no compromises.
From now on, TATRATEA lovers can enjoy their favorite drink in a practical 250 ml can, available in two refreshing variations:
- TATRATEA 5.2% WITH COLA
- TATRATEA 7.2% WITH TONIC
Both combinations are well-balanced, refreshing, and perfect for parties, festivals, or laid-back summer evenings. The RTD line responds to current trends – today’s consumers are increasingly looking for lower alcohol content, fewer calories, and a truly authentic taste experience.
“Our ambition is to show that TATRATEA can be light, modern, and cool at the same time. We’re excited to reach a younger generation with an innovative format that speaks their language,” says Lucia Chovanec, Marketing Manager at KARLOFF.
The can design and alcohol content naturally reflect the iconic TATRATEA 52% and TATRATEA 72% versions.
This new release is supported by a campaign under the slogan “Drink Different,” highlighting originality, diversity, and the freedom to enjoy TATRATEA your own way – however, wherever, and with whomever you choose.
