Building trust is a long-lasting and complex process. Trust of the consumers in a brand can be easily compromised and to regain it is often times more demanding than its initial building. All the more are we delighted that the consumers decided to vote for our brand in the survey as the most trusted for the second consecutive year now. It reflects our hard work and especially the work during this year, which required difficult solutions and decisions to be executed quickly without being able to predict their consequences in the long term. Our thanks also belongs to our long-time business partners, as thanks to them the distribution and availability of our products is really broad.

We are also pleased to see that consumers reach out more and more to domestic local brands, that are produced by Slovak family business.

The awards are conferred by ATOZ Marketing Services based on a survey conducted by market research company Nielsen, on a representative sample of more than 2000 customers. The survey was carried out among the most known brands across various categories. The MOST TRUSTED BRAND programme is the only one in Slovakia that monitors and a recognizes brands that enjoy the most trust of Slovak consumers.

More about the survey and programme can be found here.