We introduce a new brand ambassador – Rusty Červeň
The TATRATEA brand has long been committed to combining the best of nature, craftsmanship, and modern bar culture. Our goal is not only to be a prominent player in the domestic market but also to represent Slovak quality with pride abroad. That’s why we are excited to announce that Rusty Červeň, an experienced professional with international renown, is joining us as our brand ambassador.
Who is Rusty Červeň?
Rusty is one of the most recognized Slovak bartenders, with over 15 years of experience in the world’s most prestigious bars and hotels. He has worked in many countries and cities around the world but mostly in London and Singapore, collaborating with industry icons such as Agostino Perrone and Marian Beke. He won the global Bols Around the World competition and most recently led the iconic Manhattan Bar in Singapore, which regularly ranks on The World’s 50 Best Bars list. After returning to Slovakia, he decided to combine his expertise, passion, and innovative approach to mixology with the iconic TATRATEA brand.
Rusty is not just a bartender – he is a visionary in the field of mixology, known for his creativity, technical skill, and deep understanding of global bar trends. His extensive experience in luxury hotel bars and top global establishments brings immense value to TATRATEA’s journey toward further growth – both domestically and internationally.
What can we expect?
Rusty’s arrival marks the beginning of a new era for TATRATEA. His passion for the craft, global experience, and innovative thinking are perfectly aligned with the brand’s vision – to build TATRATEA as a strong player in the premium alcoholic beverage segment. With his support, TATRATEA will not only strengthen its presence in the domestic market but also gain greater visibility abroad. Look forward to new cocktail recipes, special collaborations, and experiences that Rusty will bring.
Karloff team at Prague Bar Show
In addition to his work with TATRATEA, Rusty will also actively assist in launching our new brands and products into the market. His experience in creating drink concepts, knowledge of global trends, and attention to detail will be key in positioning, messaging, and introducing them to both the professional community and end customers. Thanks to his approach, we will ensure that our new brands not only stand out with their quality and story but are presented professionally from the start, with the ambition to succeed both domestically and internationally.
